Paul Zak is leading the way in a phenomenal area: neuroeconomics. Having created this word to summarize one of his areas of specialization, Dr. Zak shows clear links between the brain and behavior. He’s a professor of economics, founding director of the the Center for Neuroeconomics Studies at Claremont Graduate University and professor of neurology at Loma Linda University. He has a new book entitled Moral Markets: The Critical Role of Values in the Economy. In addition to explaining how we behave economically, Dr. Zak also reveals something else he has discovered: how oxytocin, a chemical found in the brain, allows us to determine who to trust. Interested in learning more about how we decide who our mate will be? How to improve negotiations and more based on whom we decide to trust? Then be sure to join us for this intriguing and revealing subject.

Carl continues sharing highlights that he recorded during his visit to Georgia’s capitol.